Oh la la Cheri are the words you might utter when women try on one of this French label’s decadent lingerie pieces. Established in 2007 and headquartered in Miami, FL, Oh la la Cheri is an intimate apparel design house with obsessive attention to detail. A woman’s sexuality is beautifully complex. Her lingerie should evoke emotional intimacy, they want to feel admired, loved and adored in those private moments. Developing a brand identity that translates this takes a deep understanding of a woman’s perception of what “sexy” is. Oh Lá Lá Cheri has been able to accomplish this in each collection, with their unique provocative designs that portray flirtation and lead to seduction.